Umniah brings people together, redefines possibilities, and enriches lives. Umniah entered the Jordanian market in 2005 to democratize connectivity and technology in a way that made it available to everyone.
A subsidiary of Bahrain’s BEYON, the company is committed to disruptive innovation. It is today one of the region’s fastest-growing telecommunications providers in the country offering high-quality mobile, Internet, and enterprise solutions, making technology accessible and affordable to a customer base of around three million in a highly competitive market.
Umniah is spearheading the digital revolution in the country, advancing core technologies like mobile services, cyber security, cloud computing, and digital payments, and continuously pushing the limits of digital technologies to enhance day-to-day experiences.
Umniah is at the forefront of technological advancements in Jordan, continually expanding its network and infrastructure while implementing an ambitious strategy to revolutionize the telecommunications sector. In 2023, Umniah became the first operator in Jordan to commercially launch 5G services in Irbid, Zarqa, Amman, and Aqaba, directly placing next-generation connectivity in the hands of Jordanians. Today the service is also available in the AlMafraq area and expansion continues, providing increasingly more customers access to faster Internet speeds with reduced lag for improved streaming, gaming, and work experiences.
In 2024, Umniah was named Jordan’s fastest mobile network in 2023 by the Speedtest Awards™ by Ookla®, the world’s leading network testing and measurement platform. This recognition is a testament to Umniah’s ongoing investment in advanced network technologies and its alignment with the Jordanian government’s vision of transforming the Kingdom into a regional IT hub.
In addition, Umniah earned the prestigious Best Workplace certification from Great Place to Work®, becoming the first telecommunications operator in Jordan to achieve this distinction. The certification highlights Umniah’s commitment to fostering a positive and supportive work environment, providing employees with professional growth opportunities, and motivating them to reach their full potential. This recognition underscores Umniah’s dedication to both technological excellence and employee satisfaction.
Umniah’s commitment to advancing Jordan’s digital infrastructure is highlighted by constructing a Tier III data center in Amman, designed to accommodate 400 racks and to support data storage, hosting, and management for businesses. This facility strengthens Jordan’s position as a regional digital hub, reflecting Umniah’s role in the nation’s digital transformation. The company also leverages AI-powered solutions, such as chatbots, social media analytics, and a secure e-commerce platform, to enhance customer experience and operational efficiency.
Umniah’s integration of AI and machine learning technologies, in partnership with Ericsson, optimizes network performance and reduces energy consumption across Jordan. Additionally, Umniah has collaborated with Intella to improve Arabic speech recognition in its customer service centers, making it the only telecom provider in Jordan offering this service. Looking ahead, Umniah will introduce next-generation customer experience systems, which will redefine customer engagement, offering personalized solutions, real-time performance monitoring, and enhanced security.
In 2024, Umniah strengthened its position in the telecom industry with major advancements in connectivity, including the expansion of its 5G network and the introduction of Wi-Fi 7 with Huawei. The company also launched innovative services like Verified Business Caller ID with Truecaller and the Self-Authentication service, streamlining mobile line registration. These initiatives reflect Umniah’s dedication to technological innovation, customer satisfaction, and driving Jordan’s digital evolution.
Umniah is committed to giving back to the Jordanian community by setting benchmarks for corporate social responsibility, with a focus on youth and education.
Through partnerships with like-minded organizations, the company develops initiatives that foster strong relationships with stakeholders.
In 2021, Umniah launched the five-year “Forsa” initiative, investing JD1 million to renovate public school playgrounds and to create comprehensive learning environments that promote healthy habits and mental well-being. The initiative, which earned the Gold-level International CSR Excellence Award and Best CSR Initiative Jordan in 2024, has rehabilitated 24 schools, benefiting 16,000 students and 66,000 community members, aligning with the United Nations’ Sustainable Development Goals.
