Al-Faris National Investment Group, operating under the trade name of Optimiza, is a leading publicly-listed ICT Systems Integrator in the MENA region (ASE:CEBC).Optimiza’s CEO is Mr. Majed Sirfri, and its COO is Mr. Saif Khouri.

Optimiza offers fully integrated solutions and services in the four main areas of consulting, technology, outsourcing and training. Optimiza caters to the needs of multiple sectors including healthcare, telecommunication, banking, government, education, and businesses.

Optimiza is a one-stop-shop for organizations seeking turn-key solutions and best practices in ICT systems and infrastructure, aiming to achieve overall performance improvement, business growth and operational excellence.

Proudly, Optimiza is one of the largest Systems’ Integrators in the region with over 30 years of experience, services extended to several of the largest organizations, and the delivery of complex projects by its 250+ highly skilled employees. Currently, Optimiza operates offices in Jordan (headquarters), Saudi Arabia, United Arab Emirates, Egypt and Morocco. Its partnership network extends to every major city in the region, enabling it to provide highly localized products.

Optimiza operations and services are divided into the four major units of Business Solutions, Infrastructure, Intellectual Property, and Healthcare. In addition, Optimiza has launched its Low Current Systems Integration arm, Mega Projects Unit, to respond to the increasing technological needs of large scale real-estate projects.

Optimiza works with clients to improve their operational efficiency through customized, end-to-end Technology Services and Solutions. Systems integrations, software development, IT consulting services, IT infrastructure services, hardware and software licenses are all technology enabling benefits that clients receive, with the aim of improving operational processes, and ultimately overall performance.

Optimiza understands key business drivers and is ready to help organizations overcome their toughest challenges with its innovative Enterprise Business Solutions. Through Oracle and MS Enterprise Services and comprehensive management and IT consulting services,  Optimiza helps organizations transform the delivery of their services, including Public sector and e-Government, and supports their ability to adapt and prosper in rapidly changing environments.

Optimiza strives to help dynamic organizations improve smoothly and quickly by providing change-embracing solutions that transform the delivery of public services and holistically support the ability of businesses to make better decisions, lower costs, and improve performance.

These successful software solutions mature and grow into intellectual property products. Being favored by hundreds of clients in the MENA region, and being completely and entirely developed and owned by Optimiza, renders these solutions as true valuable and protection-worthy products.

IP solutions from Optimiza cover a wide spectrum of sectors and provide clients with highly secure, user-friendly, versatile, and seamless systems in a variety of work areas including document management, insurance, accounting, HR and banking.

Optimiza, leverages its wide spectrum of solutions, highly trained human capital, global network of technology partners and robust value-chain to provide clients, spanning different segments, with the required expertise, cutting-edge technologies, best IT practices and processes, and after-sales support services.

Optimiza guarantees achievement the highest levels of efficiency and effectiveness, scalability, and business sustainability. The cumulative experience of Optimiza has been continuously growing through implementing and managing hundreds of projects in Jordan and the region.

The Infrastructure Solutions consist of VNS (Video Conferencing, Networking, and Security) Solutions, Computing and Storage Solutions and Services, and Service Center. The Electronic Hospital Operations System, eHOpe™, is a comprehensive, integrated and communication-rich hospital management information system. It relies on cohesive system architecture to synchronize healthcare delivery, and to ensure that the appropriate information is available to the people who need it, when they need it. Designed and developed using Oracle tools and an Oracle database, eHOpe™ is a tightly integrated system that automates all the complex medical, financial and administrative functions of today's modern hospital. It also accommodates local cultures through Arabic language support and bilingual interface of the administrative and financial modules.

To continue to run processes with excellence, Optimiza is keen to become the first Jordanian CMMI (Capability Maturity Model Integration) L-3 company, which is a process improvement approach and framework.