Umniah stands out in one of the region’s most competitive markets as the fastest growing and most trusted telecommunications provider. Since its launch in June 2005, Umniah has achieved a strong presence in the Jordanian telecom market by offering high-quality mobile, internet, and business solutions while keeping abreast of the latest industry trends and ensuring customer satisfaction.
Umniah consistently contributes to the development of Jordan’s telecommunications services by maintaining steady growth in the areas of mobile and Internet subscriptions. The company boosted the Jordanian mobile market penetration from 38% in 2005 to around 157% in 2015, proving itself as a driving force in the expansion of the ICT sector.
A subsidiary of Batelco Bahrain, Umniah acquired Batelco Jordan in 2008, which brought new infrastructure and human resources to the company, notably, the acquisition made possible the launch of Umniah Business Solutions, diversifying and enriching the company’s offerings to completely satisfy Jordanian telecommunication needs. Umniah’s broadband services witnessed a 100% growth in less than two years, enabling the company to extend wireless Internet coverage to 80% of the Kingdom’s population, a development in keeping with the goals of the National ICT Strategy. With the launch of its ultra-fast 3.75G network under the commercial brand “evo” in 2012—powered exclusively by HSPA+ technology— the company now supplies record-speed broadband Internet connections across the Kingdom.
In 2015, Umniah invested hundreds of millions of dollars to expand and upgrade its existing 3G network, as well as obtained the license to launch its 4G wireless network with a frequency of 1800 MHz, which will roll out in the first quarter of 2016.
Umniah continues to expand on yearly basis and is distinguished in establishing strategic partnerships with many international acclaimed companies including Cisco, Facebook, Microsoft, Skype, WhatsApp, TrueCaller, Tango, icflix and others, allowing Umniah to collaborate with these companies in order to offer exclusive services to its customers. Also and as part of Umniah’s commitment to keeping abreast of latest global trends towards the Internet of Things (IoT) and machineto- machine communication, Umniah is always keen to enhance the day to day experience for the end user by launching first of its kind innovative solutions as Smart Home automation, tracking systems and others.
In March 2013, Umniah announced its partnership with Plug and Play, a California-based startup accelerator. This shared initiative has helped Umniah reach out to Jordan’s young entrepreneurs by offering them the opportunity to obtain invaluable knowledge, experience, and insight through a program held in Silicon Valley, USA, and as a second phase, Umniah in 2014 launched in Jordan its Innovation Center “The Tank” in partnership with Plug and Play to have more startups benefit from this program.
Umniah has also partnered with many NGOs and initiatives since its founding, which provides the basis for Umniah’s stellar reputation as a socially responsible company.
Umniah’s ‘Belong’ initiatives allow the company to reach out to the community in a sustainable and high-impact way, through involvement in aspects of society including innovation, education, arts and culture, sports, healthcare, environment, youth, and adventure. Umniah’s focus on the youth, the largest segment of Jordanian society, was demonstrated by the launch of its new platform “Shababi” in 2015, which offers an entertainment experience and demonstrates Umniah’s continuous focus on improving and promoting value-formoney services to this vital sector. Since its inception, Umniah has worked to advance women’s empowerment both in the workplace and in the communities in which it operates, and as such became a signatory to the United Nations Global Women’s Empowerment Principles in 2015.
With a subscriber base that exceeds 4 million and a market share of more than 31% in 2015, Umniah will continue to grow by adhering to its core values of innovation and customer-centricity. Its comprehensive selection of innovative services and business solutions means that everyone can “belong” to the Umniah community.
For more information, visit www. umniah.com or www.Facebook/ umniah or @umniah on Twitter and Instagram, or call Umniah at 07-88001333.
